Glück ist, wo Hüte sind. – Luck is where hats are. Transforming materials into wearable forms, experimentation and reinvention are constant elements in the work of Reinhard Plank. “I usually use very classical materials such as felt, wool, lapin, straw, paper, etc., but I work a lot on the finishing by experimenting with treatments on how to make a felt hat look like a unique piece. I see each of my creations like little houses.” says Reinhard Plank. After Applying his traditional Industrial Design education from Vienna, he started to launch his own brand. Mainly focused on handcrafted hats and shoes, Reinhard Plank works concentrated in the country side of Florence, Tuscany.